One of the first thing when establishing a business, is to come up with a business, or brand name.<\/p>\n
\u2018Brand name\u2019 can be broadly described as a \u201cword, name, symbol, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc. \u201dOur HealthGuard\u00ae logo and brand name is not only distinctive, it carries an easily identified purpose, which customers can relate to.<\/p>\n
So let\u2019s take a quick trip down memory lane as to how HealthGuard\u00ae got its name?<\/p>\n
The HealthGuard\u00ae\u00a0biotech brand began during the early years of Dr. Harvey\u2019s daughters life, when she was found to have asthma. The only medication available was invasive inhalant, which in Dr. Harvey\u2019s opinion caused palpitations, aggression and often resulted in hospital visits.<\/p>\n
In pursuit of Dr. Harvey\u2019s desire to alleviate his daughters suffering from asthma, he diverted financial resources into funding his own private research into the causes of asthma attacks.<\/p>\n
Dr. Harvey discovered a link between House Dust Mite (HDM) pathogens and asthma. This lead Dr. Harvey to formulate a triple action Anti-Dust Mite treatment.<\/p>\n
When a consumer purchases a HealthGuard\u00ae treated and branded product, they know it does what it says.<\/p>\n
HealthGuard\u00ae is now over a quarter of a century old, the brand name is immediately recognised by consumers as reliable and a positive addition to reduce asthma symptoms by preventing HDM infestation on treated articles.<\/p>\n
Over the years, HDM\u2019s have become known as the primary cause of asthma attacks in over 70% of asthmatics.<\/p>\n
If your pillow, mattress or duvet is not HealthGuard\u00ae treated and is over 6 months old, you could be sleeping with millions of HDM in your bedding, excreting dangerous pathogens which find their way into your respiratory system and can degrade your lung linings to such an extent that the sleeper may develop a strong allergy to HDM faeces, which will go on to create a serious respiratory disease called \u201cAsthma\u201d.<\/p>\n
HDM excrete up to x20 times day, the faecal particles are so tiny and light in weight they float in the air when bedding is shaken or moved, therefore when you make your bed or puff up your pillows, you are creating a floating cloud of HDM excrement which is easily inhaled.<\/p>\n
An adult female HDM will lay up to x2 eggs per day in her life. The average untreated HealthGuard\u00ae mattress is a huge biomass of HDM\u2019s, with up to x10 million HDM living, where you sleep. YUK!<\/p>\n
HDM are incredibly small, invisible to the naked eye, as they are microscopic creatures. They thrive in various household furnishings such as bedding, carpets, curtains, and furniture upholstery. Our pursuit of warmth and mildly humid air for comfort creates an ideal environment for HDM to thrive.<\/p>\n
Fortunately, the solution to this problem is within reach, requiring no additional effort from families. Simply opt for HealthGuard\u00ae treated products.<\/p>\n
HealthGuard\u00ae has become synonymous with a 24\/7 silent sentinel, protecting your HealthGuard\u00ae treated items from HDM infestation. Only products treated with HealthGuard\u00ae exhibit both Anti-Dust Mite and Anti-Microbial properties. These functionalities undergo rigorous testing at independent accredited laboratories before earning the HealthGuard\u00ae Branding Licence.<\/p>\n