“Supported” and “unsupported” sound like two pieces of regulatory jargon that belong with the compliance team. Until an active substance used across your product range changes status. Then the conversation can quickly spread to procurement, manufacturing, inventory...
Natural anti-odour textile treatment: does natural actually perform? “Natural” has become one of the most familiar words in product marketing. We see it on skincare, food, cleaning products, clothing and increasingly across textile technologies too. But when a textile...
Fitness brands talk about performance constantly. Better stretch. Better grip. Better durability. Better compression. Better sweat wicking. Better recovery. Better comfort. Better design. All of that matters. But there is one product issue that is still too often...
Most people know their gym clothes need to be washed after a workout. That part is obvious. But gym gear is a different story. Your shirt usually goes straight into the laundry basket. Your towel might make it there too. But your lifting straps, gloves, wrist wraps,...
The fitness industry talks constantly about performance. Better training. Better recovery. Better fabrics. Better grip. Better durability. Better design. Better customer experience. But there is one part of the conversation that still does not get enough attention:...
Gym gear hygiene is one of those things most people know matters, but very few people have a perfect routine for it. You finish a session, throw your towel in your bag, wrap up your lifting straps, roll your mat, pack away your resistance band, and get on with the...